Online Reviews Must Be Legal

Avoiding Illegal And Unethical Customer Review Methods For Your Small Business.

Just DON’T Do It!

There are many ways to game the online customer review system on your website and review sites. While all these methods are unethical, not all of them are illegal but if discovered they could very well spell doom to your business reputation and success. Here are three methods that you want to avoid using to collect customer reviews:

1. Financial incentives

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Many underhanded marketers advice small business owners to use financial incentives to encourage clients to submit positive online reviews for them. These incentives may not involve giving hard cash, but instead involve giving away coupons, gift cards, complementary vouchers, discount offers and so on. While the practice may appear harmless to a business owner, it is actually bribing people to give a favorable opinion about your business which will be used by third parties to make a financial decision in doing business with you.

This has been one of the worst practices in the internet marketing field and has made the Federal Trade Commission crack down heavily on marketers who use false information to promote their business. To stay out of trouble, use your financial incentives for other marketing purposes that will build trust and honesty with your customers and then encourage them to leave online reviews out of their own free will.

2. False personas


Another underhand trick marketers use is to create false online identities to submit reviews. This is a difficult method for authorities to track since different IP addresses are used by each identity to submit the reviews. However in this day and age of technology and so much public interest in exposing unscrupulous businesses, it wouldn’t take long for someone investigating your reviewers to wonder why the IP addresses of the submitters are from India, Philippines and Malaysia yet your client base is in Little Rock, Arkansas!

3. Submitting reviews yourself

This is often a sincere mistake most small business owners make. They get customer reviews in their store on their feedback form, manually submit each of them to a review site profile and think it’s perfectly alright because they are from real customer. Unfortunately it’s not possible to do this with review sites since each of your customers should submit their own review.

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If you have collected reviews on feedback forms, emails, videos and other methods, you can post them on your website but only if you have that express signed permission from your clients to do so. Otherwise you need to point your clients to review sites to submit their own reviews.

You want good reviews for your business — for sure!  But not at the expense of your character and real world reputation!  It is just not worth it.

Learn some great strategies for getting positive reviews:


Lead Automation: Putting A FLOW Together

magneticAre You Using a Lead Automation System??

Every once in a while, I see a product that I decide to promote. I see thousands of products but most are not worth telling you about.

But when I saw this one, I had to have it and then I decided that it was a great fit for small businesses that are doing digital marketing for their business.

This software will give you the ability to create work flows for your leads.  You really need to WATCH the demo video below to get the idea.  It is different from your CRM and not your auto responder.  IT integrates with both of those systems.  You still need them….

What I was impressed with was that it integrates with everything!!

You can create a flow that takes a lead into an email autoresponder, connects with your text messaging software — then pushes a notice to you of action to follow up — then connects them with your webinar– you can tag that they are a lead from… facebook, twitter, linkedin….. and the possibilities are endless.  It organizes you and helps you to keep leads engaged and not falling through the cracks.

I have felt that way for years.  I have a great autoresponder, but there needs to be more.  And that’s where I fall flat.  I fail to keep people engaged.  I have resources I could be using to follow up and a new lead comes in and I jump over to that lead or group of leads and then … know what I mean.  It becomes overwhelming.

So take a look at the demo.  If it looks good.  Click on the banner above and pick it up.

If it looks too complicated — CALL ME.  I will be setting mine up and as soon as I do that — then I can help you get set up!!

AND check out the bonus package!  All worth it when you think of the time you will save, the money you will save and the potential income increase because you are not losing people.

Lead automation will change HOW you do business.  Because when you are able to automate important systems like a lead flow — you see your business growing, your time growing and your revenue increasing.

Do Local Directories Matter?

C Users Donna Desktop InfographicYES!  You WANT To Be In Local Directories!!

Local directories are an important piece of the marketing puzzle.  You want to be sure that your company is listed correctly across the web.

You can easily check your local score on our complimentary service:

In our customized report you will see several things.  One piece are the online directories and social media sites that you need to have a presence on.  The software will generate a score for HOW you are showing up!  The score reflects the industry averages and what we are seeing for YOUR business.

In addition, we will check what reviews are out there about your company.

Did you know that there are directories that are creating profiles for you and you need to claim them!

10 Facts You Never Knew about Local Directories:

·       Searches within local directories account for a whopping 10 billion of the searches that are made every month. (

·       At the end of 2014, YouTube overtook Facebook as the largest social networking site, with 165 million active users. At the same time, Facebook dropped to approximately 160 million active users. (CompetePRO)

·       At the end of 2014, Google+ Business had 540 million active users. (

·       Customers are 31% times more like to use a business with “excellent” online reviews. (

·       In 2015, 88% of users say that they treat positive reviews just as they would getting a personal recommendation from a friend or family member. That’s up from 79% in 2014. (

·       Yelp currently has over 90 million local reviews. (

·       Despite that, there are still 87 per cent of small businesses that don’t use review sites such as Google+ Business or Yelp. (

·       When online consumers shop online, 73 per cent of the time they were also searching for a store location. (

·       Half of the users looking for an online purchase do not start their search with a search engine, but rather through a local directory. (AT&T Small Business Technology Poll 2013 –

·       50 per cent of customers who look for a local business through their smartphone call or visit that business within 24 hours. (

Pick up our Reputation Management Guide:


Did YOU Create Your Online Profile Or Did The Internet

Did you realize that if you have a business with information online, the INTERNET can create your online profile for you?

onlineHave you ever seen the result — “Is this YOUR business?”  Claim this listing! That is the INTERNET creating a profile for YOU!

When you see that it means that the business has NOT created the profile or monitored it.

This can happen on Google, Facebook, Manta, Merchant Circle, Yelp, and hundreds of other sites.

That means that the Internet is curating information about your business based on WHAT it finds about your business or think it finds about your company.  So, if there is another company with the same name, the Internet is NOT totally sure which info is yours and which is theirs.

It is critical that YOU claim your listings and create your online profile!!

You need to control the information that is out online about your business as much as possible.  When you make sure that your listings are accurate then your business is more “findable” online. Be sure you are Creating YOUR Online Profile!

One of the new things that is happening is that reviews are appearing with listings and your listing on Google Maps! Yes, reviews on Google Maps!

So, now your information can be WRONG and reviews can appear with your wrong listing information.

The other thing that I have noticed is that when I look up a company, that has a unclaimed listing, there are often paid ads for competitor local businesses on YOUR listing.  When you claim your listing, you have more control over this happening.

Most Internet created listings also do not have good images if any.  You want to control the images — your company logo, images of staff, locations, etc.  Again, the Internet is making decisions for you.  You take time in your business on all sorts of details, to make sure that everything is JUST RIGHT.  You need to take control of your online presence as well.

It goes so far beyond a website and Facebook business page.

The CRC ONLINE MONITOR — creates a one stop shop dashboard for you to manage your profile and maintain your listings. Listing Sync — helps you to sync your information across the Internet.

The important thing is that you take a look at what is going on with your business.

Run a “credit score” check on your business — we call this your business score.


Pick up our Reputation Management Guide:

Your Business Is On The Line…

When people start leaving you online reviews it puts your reputation and your business on the line.  Knowing what to do and how to handle them is critical.

star1.5 (4)What do you do??

The Most Common Online Reputation Problems

wyawningTruthfully, there can be quite a few things online that are harming and damaging your company’s online reputation. But you’re likely to come across some very common ones; here are some of the most common problems:
* The industry’s perception of your company: if trusted professionals in your industry don’t respect you, they may be likely to say so and give negative publicity to your company. And if that’s the case, customers may come across that when searching for you, and might believe what they read.

* Scandals or salacious stories involving your company: if your company has been involved in a scandal (tax fraud, customer disputes, etc.) even if it happened years ago and when the company was under different ownership, it could still be lurking out in cyberspace, and it could be potentially damaging for your company.

* Third-party hate sites: if you have ever had a disgruntled employee leave your company, or you’ve ever had a run-in with a particularly unhappy customer, it takes nothing for them to start a website and start posting all kinds of negative reviews about your company. Hate sites can be extremely detrimental to your company’s reputation, and it’s important that you do what you can to get them taken down as soon as you can.

* Attacks from competitors: if your competition doesn’t believe in fair business practice and doesn’t hesitate to play dirty, they may openly attack you on their own website in order to lure customers away from you and start working with their business. This is something that should never be done and if someone is using these tactics against your company, there may even be legal action that you can take.

The important thing is that you find these online attacks and take care of them as soon as you can.

Check Your Local Score Right NOW — 60 seconds + your email and I send you a report:

* Complaint sites: complaint sites are different from hate sites in the way that they don’t have to be created by a specific individual or group that is unsatisfied with your company. Instead, they may be sites such as the Better Business Bureau, where consumers are encouraged to leave third-party reviews and testimonials are certain products and services. It’s important when you’re searching for negative reviews and comments about your company that you also look to any organization that works with public consumers.

* Bad press, literally: if something hits the news, the chances are good that it’s going to be everywhere, and that negative news story could follow your company, and your online brand, wherever it goes. So even if someone is shopping for your product, they may come upon a negative story about you or your company at the same time. Bad press is one of the most common problems businesses run into when managing their online reputation.

* False information: Word of mouth can be a company’s best friend, but it can also sometimes be like playing the telephone game. Someone says something slightly negative about your company (or is simply misunderstood when speaking about your business) and that information gets passed from person to person. As it does, it gets changed a little each time, and that can end up to a lot of misconceptions and false information being published about your company. On the other hand, you could just have someone with a grudge against the company that publishes blatant lies. Whatever the reason for the false information, it’s a big problem, and one that needs to be fixed immediately.

So once you know what the biggest and most common online reputation management problems are, and you’ve identified where these problems lie online for your company, how do you go about fixing them?

The first step is to hire a good marketing consultant who knows the ins and outs of online reputation management. These professionals are extremely familiar with these, and all other problems regarding online reputations, and they’ll be able to help you find and fix them.

Check Your Local Score Right NOW — 60 seconds + your email and I send you a report:

Not ready to see what’s happening yet?  That’s fine… take my five day e-course on managing your reputation and my complimentary report!!


Article Marketing E-Course

content is kingIs Article Marketing Dead?
Does it still work?
Well, Yes and No!
And, YES it is worth your time!!!

Take our FIVE-DAY E-Course to learn what is and what IS NOT working in Article Marketing.

First thing you will notice — is the change in terminology from ARTICLE to CONTENT.

CONTENT is King or QUEEN and it does still rule.

But the content needs to be GOOD content. Not just some cheap content.

YES! Marketing Works!  when you put good tactics together strategically.

HOPE is NOT a marketing strategy.  Of course, the positive attitude of HOPE cannot hurt, but HOPE alone is not viable strategy.


You will learn how I use content marketing to build brand, expertise, and audience across the web.
How it helps generate new traffic
Why use articles and HOW to use articles.

Content Marketing

The Social Circle Spotlight: All About Facebook

Originally from:

Marketing your local business purposefully is necessary. Using a strategic method can increase your leads, conversions as well as revenue. Constructing a system means you are producing a plan that works day in day out.

In the ever changing landscape of social media, there are few areas of the market that provide reliability. Competition is intense as new sites and apps begin to chip away at the former stalwarts of the industry. However, despite the constant upheaval and struggle for relevancy, Facebook has maintained its iron grip on social media dominance.

Facebook has achieved what all businesses attempt: its name has practically become synonymous with the words “social media”.

Think of …

Business methods that function is the trick. The secret is being critical in just how you place your advertising and marketing into action.